About Us

Jennifer Short Principal/Moderator

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Jennifer began working in the automobile dealership industry in 2002 in the areas of warranty administration and Business Development Center installation and training.


In 2005, Jennifer joined MBA Dealer Services and began performing the administrative duties of the fixed operations consulting business and she helped create MBA's Service and Parts Manager 20 Groups in 2007.  Then, Jennifer helped create and install Chrysler LLC’s Service and Parts Manager Performance Groups (now FCA 20 Groups) in 2010. She continues to lead the administration of these 20 Groups on behalf of FCA.


In 2012, Jennifer began a similar task with Case New Holland (CNH Industrial) with the creation and installation of their Service and Parts Manager Performance Dealer Groups, which she continues to administer today.


Additionally, in 2012, Jennifer became Managing Partner and Chief Information Officer and in 2018, she became the Chief Executive Officer of MBA Dealer Services.  


See her LinkedIn page for more information:  linkedin.com/in/jenniferkshort


 Call or text, 616.337.8927 or email us at Jen@MBADealerServices.com for more information on MBA Dealer Services Fixed Operations Consulting services or Fixed Operations 20 Groups.

MBA Dealer Services, LLC Since 1990

MBA Dealer Services
Since 1990

We are industry experts; former dealership owners and executives with years of retail automotive experience. We use our real-world expertise with our benchmark comparisons to analyze your numbers along with in-house observation of your departmental processes, and then partner with you and your management team to develop an action plan to capitalize on your business’s strengths and address its weaknesses.


Our fixed operations solutions, are among the newest management and operational trends and are comprised of the best department practices. Over the years, we've worked with hundreds of dealers to improve their processes and increase their profitability. We also use our retail expertise and understanding of the auto dealership industry to assist the OEM manufacturer to enhance their relationships with their dealer network.


See our LinkedIn page for more information:  linkedin.com/company/mbadealerservices 


Call or text, 616.337.8927 or email us at Jen@MBADealerServices.com for more information on MBA Dealer Services Fixed Operations Consulting services or Fixed Operations 20 Groups.

Mark Beaton President/Moderator

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Mark has served in almost all positions of auto dealership fixed operations as well as both an operations manager and dealer partner.


After he left his last store, he began as a Service & Parts Instructor and Subject Matter Expert for Chrysler Academy (now FCA Performance Institute) as well as FCA BusinessLink, FCA’s commercial truck division.


In 2010, Mark helped create, launch, and moderate Chrysler LLC’s Service and Parts Manager Performance Groups (now FCA 20 Groups) and continues to serve as moderator to this day.


Since 2012, Mark has worked with Case New Holland (CNH Industrial) to create their Performance Dealer Group (the equivalent of FCA’s 20 Groups) for Case New Holland’s service and parts managers.


He has been a featured speaker at Case New Holland PDG meetings, Digital Dealer conferences, and SEMA. 


See his LinkedIn page for more information: linkedin.com/in/professorbeaton


 Call or text, 616.337.8927 or email us at Mark@MBADealerServices.com for more information on MBA Dealer Services Fixed Operations Consulting services or Fixed Operations 20 Groups

Have questions or want to learn more?

MBA Dealer Services

7755 Hidden Lake Drive, Hudsonville, MI 49426, US

(616) 337-8927